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Insanely Simple: The Obsession That Drives Apple's Success by Segall, Ken
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eBay item number:116102119468
Item specifics
- Condition
- EAN
- 9780670921195
- UPC
- 9780670921195
- ISBN
- 9780670921195
- MPN
- N/A
- Item Length
- 19.8 cm
- Book Title
- Insanely Simple: the Obsession That Drives Apple's Success
- Publisher
- Penguin Books Ltd
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 198mm
- Genre
- Biographies & True Stories
- Topic
- Business
- Item Width
- 129mm
- Item Weight
- 181g
- Number of Pages
- 256 Pages
About this product
Product Information
To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs
Product Identifiers
Publisher
Penguin Books Ltd
ISBN-13
9780670921195
eBay Product ID (ePID)
141633173
Product Key Features
Book Title
Insanely Simple: the Obsession That Drives Apple's Success
Format
Paperback
Language
English
Topic
Business
Publication Year
2013
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
256 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
181g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:116102119468
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Item location:
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Seller Feedback (43,543)
3***l (229)- Feedback left by buyer.
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Ultimate find, I was looking for one of these for a long time, and when I found this one I had no hesitation in purchasing it, the seller was extremely helpful and communicated very well. The price with the postage was very reasonable and when I got it home the item looked better in person than it did in the picture
f***f (401)- Feedback left by buyer.
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Rare book - particularly in new condition - listed at a reasonable price, which included postage. Packaged fairly securely - and arrived in perfect condition. Happy to have found a copy - and with the order overall.
a***s (126)- Feedback left by buyer.
Past 6 months
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I wasn't too impressed with no reply to my messages after a delay in posting item but am happy it arrived in time for Christmas. Item is great as described although a bit pricey at 3x what it cost in store. Thankyou
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