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Consumer Nationalism and Barr's Irn-Bru in Scotland (Consumption and Public

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Last updated on 02 May, 2024 13:10:46 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
EAN
9783030533816
UPC
9783030533816
ISBN
9783030533816
MPN
N/A
Book Title
Consumer Nationalism and Barr's Irn-Bru in Scotlan
Item Length
21 cm
Subject Area
Social Organisations
Publication Name
Consumer Nationalism and Barr's Irn-Bru in Scotland
Publisher
Springer Nature Switzerland Ag
Subject
Advertising
Publication Year
2020
Type
Textbook
Format
Hardcover
Language
English
Item Height
210mm
Author
David Leishman
Item Width
148mm
Item Weight
493g
Number of Pages
264 Pages

About this product

Product Information

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Product Identifiers

Publisher
Springer Nature Switzerland Ag
ISBN-13
9783030533816
eBay Product ID (ePID)
26046439947

Product Key Features

Subject Area
Social Organisations
Author
David Leishman
Publication Name
Consumer Nationalism and Barr's Irn-Bru in Scotland
Format
Hardcover
Language
English
Subject
Advertising
Publication Year
2020
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
493g

Additional Product Features

Title_Author
David Leishman
Series Title
Consumption and Public Life
Country/Region of Manufacture
Switzerland

Item description from the seller

yourglobalmall

yourglobalmall

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3***l (229)- Feedback left by buyer.
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Ultimate find, I was looking for one of these for a long time, and when I found this one I had no hesitation in purchasing it, the seller was extremely helpful and communicated very well. The price with the postage was very reasonable and when I got it home the item looked better in person than it did in the picture
f***f (401)- Feedback left by buyer.
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Rare book - particularly in new condition - listed at a reasonable price, which included postage. Packaged fairly securely - and arrived in perfect condition. Happy to have found a copy - and with the order overall.
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Past 6 months
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I wasn't too impressed with no reply to my messages after a delay in posting item but am happy it arrived in time for Christmas. Item is great as described although a bit pricey at 3x what it cost in store. Thankyou

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