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Marketing for Architects and Engineers: A new approach By Brian Richardson Pb - Picture 1 of 1
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Marketing for Architects and Engineers: A new approach By Brian Richardson Pb

YogisCloset2015
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US $18.99
ApproximatelyAU $29.17
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Condition:
Like new
“IN Excellent condition.”
Sale ends in: 20h 43m
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Located in: Miami, Florida, United States
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eBay item number:116343765997
Last updated on 03 Oct, 2024 22:02:40 AESTView all revisionsView all revisions

Item specifics

Condition
Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“IN Excellent condition.”
Title
Marketing for Architects and Engineers: A new approach
Personalized
No
ISBN
9780419202905

About this product

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
0419202900
ISBN-13
9780419202905
eBay Product ID (ePID)
1133026

Product Key Features

Number of Pages
148 Pages
Publication Name
Marketing for Architects and Engineers : a New Approach
Language
English
Publication Year
1996
Subject
Engineering (General), Professional Practice, General
Type
Textbook
Author
Brian Richardson
Subject Area
Architecture, Technology & Engineering
Format
Uk-B Format Paperback

Dimensions

Item Height
0.7 in
Item Weight
16 Oz
Item Length
6.1 in
Item Width
9.2 in

Additional Product Features

Intended Audience
College Audience
LCCN
96-068679
Grade From
College Freshman
Illustrated
Yes
Table Of Content
Introduction. Markets and marketing. Scenario planning. Synthesis marketing. Strategic mapping. A synthesis marketing programme. Architecture centres. Bibliography and references. Index.
Synopsis
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that., Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional
LC Classification Number
NA1996.R5 1996

Item description from the seller

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YogisCloset2015

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4.9
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5.0

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