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George Gallup in Hollywood (Film and Culture Series) by Susan [Paperback] - Picture 1 of 2

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Film and Culture Ser.: George Gallup in Hollywood by Susan Ohmer (2006, Trade Paperback)

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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia.