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About this product
Product Information
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ( springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.Product Identifiers
PublisherTaylor & Francis LTD
ISBN-139780750673556
eBay Product ID (ePID)87878717
Product Key Features
Number of Pages246 Pages
Publication NameThe Springboard
LanguageEnglish
SubjectManagement, Business
Publication Year2000
TypeTextbook
Subject AreaOrganizational Sociology
AuthorStephen Denning
FormatPaperback
Dimensions
Item Height229 mm
Item Weight340 g
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorStephen Denning
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