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Social Media Marketing: The Next Generation of Business Engagement by Jake McKee, Dave Evans (Mixed Media, 2010)

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Product Information

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are what s next. Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: * Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web * Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption * Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470634035
eBay Product ID (ePID)
93368301

Product Key Features

Author
Jake Mckee, Dave Evans
Publication Name
Social Media Marketing: the Next Generation of Business Engagement
Format
Mixed Media
Language
English
Subject
Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
408 Pages

Dimensions

Item Height
234mm
Item Width
187mm
Item Weight
618g

Additional Product Features

Title_Author
Jake Mckee, Dave Evans
Country/Region of Manufacture
United Kingdom

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Social Media Marketing: The Next Generation of Business Engagement by Jake McKee, Dave Evans (Mixed Media, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

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The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

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