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The Long Tail : Future of Business Selling Less More by Chris Anderson, Signed - Picture 1 of 3
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The Long Tail : Future of Business Selling Less More by Chris Anderson, Signed

skoobdengis
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Condition:
Very good
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Located in: York, Pennsylvania, United States
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eBay item number:124855309031
Last updated on 19 Aug, 2024 09:57:42 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Narrative Type
Nonfiction
ISBN
9781401302375

About this product

Product Identifiers

Publisher
Grand Central Publishing
ISBN-10
1401302378
ISBN-13
9781401302375
eBay Product ID (ePID)
51695820

Product Key Features

Book Title
Long Tail : Why the Future of Business Is Selling Less of more
Number of Pages
256 Pages
Language
English
Topic
Marketing / Industrial, Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Author
Chris Anderson
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
16.7 Oz
Item Length
9.6 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-043378
Dewey Edition
22
TitleLeading
The
Grade From
Eighth Grade
Grade To
College Graduate Student
Dewey Decimal
658.8/02
Synopsis
Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift., What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
LC Classification Number
HF5415.127.A54 2006

Item description from the seller

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skoobdengis

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    Top shelf seller with accurate descriptions. The book was in the stated condition and was fairly priced. It looks great and is a good, clean, quality copy. Fast shipping and packaging was well done.
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