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Picture 1 of 1
Marketing By Paul Baines,Chris Fill,Sara Rosengren
GBP 3.50
ApproximatelyAU $6.82
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Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- Title
- Marketing
- ISBN
- 9780198748533
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing
- Item Height
- 266 mm
- Publisher
- Oxford University Press
- Subject
- Marketing, Business
- Item Weight
- 1611 g
- Item Width
- 197 mm
- Number of Pages
- 768 Pages
About this product
Product Information
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage.In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further.Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject.The book is accompanied by an Online Resource Centre that features:For everyone:Practitioner Insight videosLibrary of video linksWorksheetsFor students:Author Audio PodcastsMultiple choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint SlidesTest bankEssay QuestionsTutorial ActivitiesMarketing Resource BankPointers on Answering Discussion questionsFigures and Tables from the bookTranscripts to accompany the practitioner insight videos.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780198748533
eBay Product ID (ePID)
229322806
Product Key Features
Number of Pages
768 Pages
Language
English
Publication Name
Marketing
Publication Year
2016
Subject
Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
266 mm
Item Weight
1611 g
Item Width
197 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller Feedback (3,051,882)
- e***- (251)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.
- l***h (107)- Feedback left by buyer.Past monthVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
- y***e- Feedback left by buyer.Past monthVerified purchaseBook condition very good as described prices always great fast despatch well.packaged consistently reliable seller excellent choices exceptional customer care great communicarltion very highly recommended seller
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