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Marketing for CPAs, Accountants, and Tax Professionals William Winston NEW
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- Buy It NowMarketing for CPAs, Accountants, and Tax Professionals William Winston NEW
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Located in: Bethany, Oklahoma, United States
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Estimated between Mon, 10 Jun and Wed, 12 Jun to 43230
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eBay item number:125293951433
Item specifics
- Condition
- Book Title
- Marketing for CPAs, Accountants, and Tax Professionals William Wi
- Features
- Ex-Library
- Subject
- Human Resources & Personnel Management, Marketing / General, Finance / General, General
- ISBN
- 9781560248729
- EAN
- 9781560248729
- Publication Year
- 1995
- Type
- Textbook
- Format
- Library Binding
- Language
- English
- Subject Area
- Business & Economics
- Publication Name
- Marketing for Cpas, Accountants, and Tax Professionals
- Publisher
- Routledge
- Item Weight
- 24.1 Oz
- Number of Pages
- 387 Pages
About this product
Product Information
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)
Product Identifiers
Publisher
Routledge
ISBN-10
1560248726
ISBN-13
9781560248729
eBay Product ID (ePID)
510586
Product Key Features
Publication Name
Marketing for Cpas, Accountants, and Tax Professionals
Format
Library Binding
Language
English
Subject
Human Resources & Personnel Management, Marketing / General, Finance / General, General
Publication Year
1995
Type
Textbook
Subject Area
Business & Economics
Number of Pages
387 Pages
Dimensions
Item Weight
24.1 Oz
Additional Product Features
LCCN
93-041763
Lc Classification Number
Hf5657.W54 1995
Table of Content
Contents Introduction and Overview Part One: Marketing Process Marketing: Are Accountants Responding to the Challenge of Change? The Service Marketing Process: A Case for Accounting Firms and Banks Marketing by Professionals as Applied to CPA Firms: Room for Improvement? Marketing Priorities and Practice Within the Accounting Profession: Does Formalization Make a Difference? Has the Household User Profile for Accounting Services Changed With the Changing U.S. Environment During the Eighties? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Part Two: Perspectives on Marketing Priorities and Perceptions From the Client Point of View: Opportunities for Effective Marketing of an Accounting Practice Different Perspectives on the Marketing of Accounting Services Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Effects of the Price of Tax Preparation Services and the CPA Credential on the Perception of Service Quality Comparing Accountants' Perceptions Towards Marketing and Advertising in Hong Kong and Malaysia: A Preliminary Study Clients' Selection and Retention Criteria: Some Marketing Implications for the Small CPA Firm Part Three: Advertising Accountants' Attitudes Toward Advertising and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms False, Misleading, or Deceptive Advertising by CPA Firms: Opinion of Practicing Accountants Advertising by Accountants: Attitudes and Practice The Changing Face of Accounting Advertising Attitudes Toward the Advertising by Lawyers, Doctors, and CPAs Part Four: Marketing Tools and Strategies Strategic Marketing Planning for the Development of the Small Accounting Practice The Use of Marketing Plans and Advertising Among Accounting Firms: Is This Profession a Viable Candidate for Marketing? Consumer-Oriented Financial Statements: The Changing Role of the CPA Six Ps for Four Characteristics: A Complete Positioning Strategy for the Professional Services Firm (CPA Firm Example) Marketing of Professional Services as Applied to Tax Professionals: Representation of the Client, Public, or Profession? Practical Approaches for Evaluating the Quality Dimensions of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (As Applied to Public Accounting) Persuasion Timing and Content in Public Accounting Practice Marketing Financial Planning Services: Highlights of a Survey of CPAs Index
Copyright Date
1995
Target Audience
College Audience
Dewey Decimal
657/.068/8
Dewey Edition
20
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:125293951433
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Bethany, Oklahoma, United States
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| Postage and handling | To | Service | Delivery*See delivery notes |
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| US $5.61 (approx. AU $8.46) | United States | Economy postage (USPS Media MailTM) | Estimated between Mon, 10 Jun and Wed, 12 Jun to 43230 |
| US $12.45 (approx. AU $18.78) | United States | Standard postage (USPS Ground Advantage®) | Estimated between Sat, 8 Jun and Mon, 10 Jun to 43230 |
| US $15.55 (approx. AU $23.46) | United States | Express Postage (USPS Priority Mail®) | Estimated between Sat, 8 Jun and Mon, 10 Jun to 43230 |
| US $19.37 (approx. AU $29.22) | United States | Economy postage (FedEx Ground Economy®) | Estimated between Sat, 8 Jun and Mon, 10 Jun to 43230 |
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Many thanks for the lovely cloth napkins at such an amazing price! The prompt shipment and careful packaging is very much appreciated! Thank you for a great, carefree shopping experience- Erin 🌷
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