Picture 1 of 1
Picture 1 of 1
Building Customer-brand Relationships by Schultz, Barnes, Schultz, Azzaro New..
GBP 155.67
ApproximatelyAU $296.25
Condition:
5 available
Postage:
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:125427742166
Item specifics
- Condition
- PublishedOn
- 2015-10-30
- Title
- Building Customer-brand Relationships
- ISBN
- 9781138133761
- EAN
- 9781138133761
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Building Customer-Brand Relationships
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing
- Item Weight
- 454g
- Number of Pages
- 480 Pages
About this product
Product Information
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138133761
eBay Product ID (ePID)
225732923
Product Key Features
Publication Name
Building Customer-Brand Relationships
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
480 Pages
Dimensions
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:125427742166
Postage and handling
Item won't be sent to United States
Item location:
South East, United Kingdom
Posts to:
Australia, Canada, European Union, Japan, United Kingdom
Excludes:
Afghanistan, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Switzerland, Ukraine, United States, Yemen
| Handling time |
|---|
| Will usually post within 5 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #125427742166
Sales tax for an item #125427742166
Seller collects sales tax for items posted to the following states:
| State | Sales tax rate |
|---|
Return policy
| Item must be returned within |
|---|
| 30 days after the buyer receives it |
The buyer is responsible for return postage costs.
You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
Refunds by law: In Australia, consumers have a legal right to obtain a refund from a business if the goods purchased are faulty, not fit for purpose or don't match the seller's description. More information at returnsreturns - opens in a new window or tab.
Payment details
Payment methods
Seller Feedback (2,903,350)
e***a- Feedback left by buyer.
Past month
Verified purchase
A great eBay seller. Item exactly as described, packed with care to protect during shipping, Good communication & great value for money. Highly recommend.
a***t (1434)- Feedback left by buyer.
Past month
Verified purchase
Thank you very much for your usual excellent service. Well packaged, speedy delivery, just as described, good price with excellent communication.
y***e (256)- Feedback left by buyer.
Past month
Verified purchase
Item just as described. Quick delivery. Well packaged. Great price. Brilliant seller. Great Communication.
Product ratings and reviews
More to explore:
- Non-Fiction Relationships Hardcover Books,
- Non-Fiction Paperback Fiction & Relationships Books,
- Non-Fiction Relationships Fiction & Non-Fiction Books,
- Non-Fiction Relationships Fiction & Non-Fiction Books in English,
- New Mutants Comics, Graphic Novels & TPBs,
- Max Brand Fiction Fiction & Books,
- Non-Fiction Building Fiction & Non-Fiction Books,
- Non-Fiction New Age Paperback Fiction & Books,
- New Comics Comics, Graphic Novels & TPBs,
- New Comics Phantom Comics, Graphic Novels & TPBs