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Marketing In Focus: The Global Financial Crisis by Chris Baumann, Tom Valentine

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eBay item number:125540424838

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781442526013
Publication Year
2009
Type
Textbook
Format
Paperback
Publication Name
Marketing in Focus: the Global Financial Crisis
Author
Chris Baumann, Tom Valentine
Publisher
Pearson Education Australia
Subject
Management, Teaching
Number of Pages
64 Pages

About this product

Product Information

Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion of six case summaries of stories that were recently in the news. To help you as an instructor these cases come with guided answers. The opening chapter presents a summary of: how the GFC evolved how the crisis effected real economies around the world the policies that were created to deal with the crisis and provides a necessary conceptual framework for the cases which follow Next, an overview contextualises how the GFC has impacted marketing. Five case studies follow with accompanying questions to help facilitate individual analysis and/or group discussion For each case study, a set of guided answers are available for instructors to further aide easy integration.

Product Identifiers

Publisher
Pearson Education Australia
ISBN-13
9781442526013
eBay Product ID (ePID)
17046354231

Product Key Features

Subject
Management, Teaching
Publication Year
2009
Number of Pages
64 Pages
Publication Name
Marketing in Focus: the Global Financial Crisis
Type
Textbook
Author
Chris Baumann, Tom Valentine
Format
Paperback

Additional Product Features

Country/Region of Manufacture
Australia

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