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Social Marketing Casebook by Rowena Merritt, Lucy Reynolds, Jeff French...
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Located in: Clontarf, QLD, Australia
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eBay item number:126130533787
Item specifics
- Condition
- ISBN
- 9780857025449
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Social Marketing Casebook
- Item Height
- 242mm
- Publisher
- Sage Publications Ltd
- Item Width
- 170mm
- Subject
- Marketing
- Item Weight
- 490g
- Number of Pages
- 280 Pages
About this product
Product Information
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Product Identifiers
Publisher
Sage Publications Ltd
ISBN-13
9780857025449
eBay Product ID (ePID)
111545907
Product Key Features
Publication Name
Social Marketing Casebook
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
280 Pages
Dimensions
Item Height
242mm
Item Width
170mm
Item Weight
490g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:126130533787
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Item location:
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Very quick response, and friendly to deal with. The book is in excellent condition and everything was as advertised. Plus -- a little surprise included! Thank you. A highly recommended seller!
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