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PR 2.0: Kommunikation im Social Web.New 9783639265170 Fast Free Shipping<|
GBP 102.77
ApproximatelyAU $197.66
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Located in: South East, United Kingdom
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eBay item number:126297650227
Item specifics
- Condition
- PublishedOn
- 2010-06-01
- Title
- PR 2.0: Kommunikation im Social Web
- ISBN
- 9783639265170
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Pr 2.0: Kommunikation Im Social Web
- Item Height
- 229mm
- Publisher
- Vdm Verlag
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 336g
- Number of Pages
- 224 Pages
About this product
Product Information
PR erlebt mit der Kommunikation im Social Web eine Renaissance. Twitter, Facebook und Xing sind in aller Munde und der Durchbruch von Social Media in der Kommunikation steht bevor; PR entwickelt sich weiter zu PR 2.0. Was andert konkret? Der Begriff der OEffentlichkeit: oeffentlich ist nicht mehr nur, was in der Zeitung steht. Neue Gatekeeper treten dank Social Media mit einer kraftigeren Stimme aufs Parkett. Die Menschen im Social Web erwarten von Unternehmen, dass sie sich auf den Dialog einlassen und ihrer Organisation auf diese Weise ein (menschliches) Gesicht geben. Das Realtime-Web beschleunigt die Kommunikation und fordert von Organisationen Anpassungen in Ablaufen und Strukturen. Abgesehen davon bleibt die PR-Arbeit, was sie war: eine bewusste, geplante und dauernde Bemuhung, gegenseitiges Verstandnis und Vertrauen aufzubauen. Alter Wein in neuen Schlauchen? Urteilen Sie nach der Lekture dieses Buches selbst. Dieses Buch richtet sich an alle, die sich auf die anstehenden Herausforderungen vorbereiten. Es bietet eine solide theoretische Grundlage aus neuester Literatur, Praxisbeispielen und handfesten Anleitungen zur Umsetzung.
Product Identifiers
Publisher
Vdm Verlag
ISBN-13
9783639265170
eBay Product ID (ePID)
205927514
Product Key Features
Publication Name
Pr 2.0: Kommunikation Im Social Web
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
336g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:126297650227
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Item location:
South East, United Kingdom
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