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The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handb
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eBay item number:126331188896
Item specifics
- Condition
- Brand
- SAGE Publications, Inc
- UPC
- 9781412983136
- MPN
- 1412983134
- Model No
- 1412983134
- Country of Origin
- USA, United States
- Net Quantity/Number of Units
- 1
- Dimensions (LxWxH) - Cms
- 7.2X1.2X10
- ISBN-10
- 1412983134
- ISBN-13
- 9781412983136
- SKUASIN
- DADAX1412983134
- Edition
- Second
- No. of Pages
- 456
- Item Length
- 7.2
- Type
- Books
- Publication Year
- 2012
- Format
- Hardcover
- Language
- English
- Book Title
- The Sage Handbook of Persuasion: Developments in Theory and Practice
- Item Height
- 254mm
- Publisher
- Sage Publications Inc
- Item Width
- 177mm
- Item Weight
- 960g
- Number of Pages
- 456 Pages
About this product
Product Information
This Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. New to the Second Edition: * 18 new chapters (including Fear and Threat Appeals, Narrative, and Health Campaigns) as well as additional thoroughly updated content * A reformatted structure focuses primarily on Fundamental Issues, Theoretical Perspectives, and Contexts and Applications of persuasion Key Features: * balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field * chapter-by-chapter syntheses of prior research with a look to the future of persuasion research * a comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9781412983136
eBay Product ID (ePID)
129145114
Product Key Features
Book Title
The Sage Handbook of Persuasion: Developments in Theory and Practice
Format
Hardcover
Language
English
Publication Year
2012
Number of Pages
456 Pages
Dimensions
Item Height
254mm
Item Width
177mm
Item Weight
960g
Additional Product Features
Country/Region of Manufacture
United States
Editor
James Price Dillard, Lijiang Shen
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- IN AAECE2258D1ZW
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eBay item number:126331188896
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