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The Marketing Plan by Cohen, William A.

linkmonk
  • (7987)
AU $45.00
4 payments of AU $11.25 with Afterpay
Condition:
Acceptable
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Located in: Belgrave, Australia
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eBay item number:126350395872
Last updated on 01 Aug, 2024 13:21:48 AESTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Binding
Paperback
Product Group
Book
Weight
1 lbs
IsTextBook
Yes
ISBN
9780471230595
Publication Year
2004
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Marketing Plan
Item Height
280 mm
Author
William A. Cohen
Publisher
John Wiley and Sons Ltd
Subject
Marketing
Item Weight
737 g
Item Width
216 mm
Number of Pages
368 Pages

About this product

Product Information

Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 4th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. Plus, a new appendix shows how to apply strategy in your marketing plan. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get: Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. Time-saving forms: Throughout the book, you'll find forms for a variety of marketing planning tasks, such as defining the target market and making decisions about products using a portfolio approach. Actual marketing plans from readers who have used the book: This new Fourth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans for particular products or services.

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780471230595
eBay Product ID (ePID)
96644846

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
The Marketing Plan
Publication Year
2004
Subject
Marketing
Type
Textbook
Author
William A. Cohen
Format
Paperback

Dimensions

Item Height
280 mm
Item Weight
737 g
Item Width
216 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
William A. Cohen

Item description from the seller

linkmonk

linkmonk

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