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Brick by Brick: How LEGO Rewrote the Rules of I, Robertson, Breen Paperb PB*.
GBP 15.32
ApproximatelyAU $29.47
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Located in: South East, United Kingdom
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eBay item number:126388734227
Item specifics
- Condition
- PublishedOn
- 2013-06-27
- Title
- Brick by Brick: How LEGO Rewrote the Rules of Innovation and Con
- ISBN
- 9781847941176
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
- Item Height
- 198mm
- Publisher
- Cornerstone
- Item Width
- 129mm
- Subject
- Business
- Item Weight
- 235g
- Number of Pages
- 320 Pages
About this product
Product Information
The story of LEGO's extraordinary rise, fall and rise again. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
Product Identifiers
Publisher
Cornerstone
ISBN-13
9781847941176
eBay Product ID (ePID)
202373652
Product Key Features
Publication Name
Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
235g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:126388734227
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Item location:
South East, United Kingdom
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