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NEW BOOK Going Global: An Information Sourcebook for Small and Medium-Sized Busi

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Located in: Melbourne, Australia
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Going Global: An Information Sourcebook for Small and Medium
ISBN
9781591586517
Publication Year
2009
Type
Textbook
Format
Paperback
Subject Area
Library Science
Language
English
Publication Name
Going Global: an Information Sourcebook for Small and Medium-Sized Businesses
Author
Susan C. Awe
Publisher
ABC-Clio
Number of Pages
265 Pages

About this product

Product Information

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy. Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur A brief glossary defines international trade terms A helpful index provides additional access points to information resources including authors, titles, and keywords An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9781591586517
eBay Product ID (ePID)
189804779

Product Key Features

Subject Area
Library Science
Author
Susan C. Awe
Publication Name
Going Global: an Information Sourcebook for Small and Medium-Sized Businesses
Format
Paperback
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
265 Pages

Additional Product Features

Title_Author
Susan C. Awe
Country/Region of Manufacture
United States

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ClassicBargainz

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