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Iconoclast: A Neuroscientist Reveals How to Think Differently by Berns Very Good

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Brand new
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Binding
Hardcover
Product Group
Book
Weight
1 lbs
IsTextBook
No
ISBN
9781422115015

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1422115011
ISBN-13
9781422115015
eBay Product ID (ePID)
65795842

Product Key Features

Book Title
Iconoclast : a Neuroscientist Reveals How to Think Differently
Number of Pages
250 Pages
Language
English
Topic
Creative Ability, General, Neuropsychology, Industrial & Organizational Psychology
Publication Year
2008
Illustrator
Yes
Genre
Religion, Psychology, Business & Economics
Author
Gregory Berns
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
20.1 Oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2008-003080
Dewey Edition
22
Dewey Decimal
612.8
Table Of Content
Introduction - Doing What Can't Be Done Howard ArmstrongChapter 1 - Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan BushnellChapter 2 - From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary MullisChapter 3 - Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-SolutionsChapter 4 - How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, JrChapter 5 - Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry FordChapter 6 - Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren BuffettChapter 7 - Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick HomansChapter 8 - When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs
Synopsis
Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential., No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast , neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
LC Classification Number
QP360.B52 2008

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  • by gjoh7559
    21 Jan, 2023

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    Verified purchase: YesCondition: Pre-ownedSold by: second.sale

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