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Business Analytics for Managers : Taking Business Intelligence Beyond Reporting by Gert H. N. Laursen and Jesper Thorlund (2016, Hardcover)
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BUSINESS ANALYTICS FOR MANAGERS: TAKING BUSINESS INTELLIGENCE BEYOND REPORTING (WILEY AND SAS BUSINESS SERIES) By Gert H. N. Laursen & Jesper Thorlund - Hardcover **BRAND NEW**.
- Buy It NowBUSINESS ANALYTICS FOR MANAGERS: TAKING BUSINESS By Gert H. N. Laursen & Jesper
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-10111929858X
ISBN-139781119298588
eBay Product ID (ePID)9038663620
Product Key Features
Edition2
Book TitleBusiness Analytics for Managers : Taking Business Intelligence Beyond Reporting
Number of Pages288 Pages
LanguageEnglish
Publication Year2016
TopicBusiness Ethics, Decision-Making & Problem Solving
IllustratorYes
GenreBusiness & Economics
AuthorGert H. N. Laursen, Jesper Thorlund
Book SeriesWiley and Sas Business Ser.
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight16.8 Oz
Item Length9.1 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2016-028271
Dewey Edition22
Dewey Decimal658.4033
SynopsisThe intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data-- Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now., The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets., THE NEW WAYS BIG DATA CAN BE PROCESSED AND APPLIED TO DRIVE PROFITS Business Analytics for Managers, Second Edition offers up-to-date guidance and fresh applications of its popular framework to enable businesses to gain even more insight from their big data and stay way ahead of the competition with predictive models. Fully revised with comprehensive material on the technologies and practices revolutionizing the field, this single resource is all you need to create and practice high-level business analytics (BA) at the forward edge of innovation. Focused on how BA can optimize business planning, this everyday guidebook gives you a convenient way to: See how open-source software like Hadoop can open limitless opportunities for data storage and applications Dig into all the innovative ways companies are successfully using social media for both analysis and as a channel to apply the conclusions Act confidently with authoritative explanations of the latest best practices for cloud technologies, data security, and more Before you decide you know how BA works, look at Business Analytics for Managers, Second Edition and see all the ways it can work for you.
LC Classification NumberHD38.7.L39 2016
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