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Managerial Economics: Economic Tools for Today's Decision Makers by

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Narrative Type
Nonfiction
Intended Audience
Adult
Inscribed
NO
ISBN
9780130135384

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130135380
ISBN-13
9780130135384
eBay Product ID (ePID)
1575803

Product Key Features

Edition
3
Book Title
Managerial Economics : Economic Tools for Today's Decision Makers
Number of Pages
656 Pages
Language
English
Topic
Industrial Management
Publication Year
1999
Genre
Business & Economics
Author
Philip K. Y. Young, Paul G. Keat
Book Series
Prentice-Hall Series in Economics
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
42.1 Oz
Item Length
9.4 in
Item Width
7.8 in

Additional Product Features

LCCN
99-045707
Dewey Edition
23
Dewey Decimal
338.5024/658
Table Of Content
1. Introduction. 2. The Firm and Its Goals. Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics. 3. Supply and Demand. Appendix 3A: The Mathematics of Supply and Demand. 4. Demand Elasticity. Appendix 4A: Applications of Supply and Demand. 5. Demand Estimation. 6. Forecasting. Appendix 6A: Forecasting and the Computer. 7. The Theory and Estimation of Production. Appendix 7A: The Multiple-Input Case. Appendix 7B: Expressing the Production Function with the Use of Calculus. 8. Cost. Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function. Appendix 8B: The Estimation of Cost. 9. Pricing and Output Decisions: Perfect Competition and Monopoly. Appendix 9A: The Use of Calculus in Pricing and Output Decisions. 10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly. 11. Break-Even Analysis (Volume-Cost-Profit). 12. Special Pricing Practices. 13. Capital Budgeting. Appendix 13A: Calculations for Time Value of Money. 14. Risk and Uncertainty. 15. Government and Industry: Challenges and Opportunities for Today's Manager. 16. Managerial Economics in Action: The Case of the Semiconductor Industry. Appendix A: Linear Programming. Appendix B: Statistical and Financial Tables.
Synopsis
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations.*Each chapter starts and concludes with a running case study of ahypothetical company called Global Foods'*Current business examples from the popular press (e.g., Business Week, the Wall Street Journal) are integrated throughout the text*International Application sections are interspersed throughout the textbook. Nearly every chapter includes a special section called International Application', which provides global application of the theory*NEW - Integrative chapter on economic concepts and tools*NEW - Chapter 2, The Firm and Its Goals, ' now includes new examples and a discussion on transactions costs and a discussion both on Economic Value, For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press including numerous international examples are incorporated into the chapters to reinforce the connection between economic and real business situations.
LC Classification Number
HD30.22.K39 2000

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