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Entrepreneurship: Ideas in Action Updated, Precision Exams Edition - 6th Ed, HC

Walkers Books
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Brand
Unbranded
Book Title
Entrepreneurship: Ideas in Action Updated, Precision Exams Editi
MPN
Does not apply
ISBN
9781337904698

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337904694
ISBN-13
9781337904698
eBay Product ID (ePID)
242366791

Product Key Features

Number of Pages
Xv, 434 Pages
Language
English
Publication Name
Entrepreneurship : Ideas in Action Updated, 6th, Precision Exams Edition
Subject
Entrepreneurship, General, Management, New Business Enterprises, Strategic Planning, Teaching Methods & Materials / General
Publication Year
2018
Features
Revised
Type
Textbook
Author
Cynthia L. Greene
Subject Area
Education, Business & Economics
Format
Hardcover

Dimensions

Item Height
11 in
Item Weight
40.9 Oz
Item Length
1 in
Item Width
8.7 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
2017-278913
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.11
Table Of Content
1. Should You Become an Entrepreneur?2. Entrepreneurs in a Market Economy.3. Develop a Business Plan.4. Identify and Meet a Market Need.5. Market Your Business.6. Distribution, Promotion, and Selling.7. Select a Type of Ownership.8. Locate and Set Up Your Business.9. Plan and Track Your Finances.10. Operations Management.11. Human Resource Management.12. Risk Management.13. Management for the Future.Glossary.Index.
Edition Description
Revised edition
Synopsis
ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.
LC Classification Number
HD62.5

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