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Pink Globalization: Hello Kitty's Trek across the Pacific by Christine R. Yano (Paperback, 2013)

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InPink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii ) from Japan to other parts of the industrial world.