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Public Relations Writing: Form and Style by Doug Newsom, Jim Haynes (Paperback,
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eBay item number:132125837383
Item specifics
- Condition
- ISBN
- 9781285074733
- EAN
- 9781285074733
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Public Relations Writing: Form & Style, International Edition
- Item Height
- 230mm
- Publisher
- Cengage Learning, Inc
- Item Width
- 187mm
- Subject
- Marketing
- Item Weight
- 560g
- Number of Pages
- 384 Pages
About this product
Product Information
PUBLIC RELATIONS WRITING: FORM AND STYLE, 10E, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter.
Product Identifiers
Publisher
Cengage Learning, Inc
ISBN-13
9781285074733
eBay Product ID (ePID)
138926563
Product Key Features
Publication Name
Public Relations Writing: Form & Style, International Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
230mm
Item Width
187mm
Item Weight
560g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:132125837383
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