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Marketing Intro Asian Perspective by Gary Armstrong
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Located in: KL, KL, Australia
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eBay item number:132265077499
Item specifics
- Condition
- ISBN
- 9780131676619
- EAN
- 9780131676619
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing: Intro Asian Perspective
- Item Height
- 100mm
- Publisher
- Pearson Education (Us)
- Item Width
- 100mm
- Subject
- Marketing
- Item Weight
- 100g
About this product
Product Information
This first Asian adaptation of the seventh edition of Marketing: An Introduction written by Professors Gary Armstrong and Philip Kotler builds on its strong foundations. This book presents an innovative framework for understanding and learning about marketing. Today's marketing is all about building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow targeted consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Simply put, marketing is the art and science of creating value for customers in order to capture value from customers in return. From beginning to end, the first edition of Marketing: An Introduction (An Asian Perspective) presents and develops this customer-relationships/customer-equity framework. Every chapter contains many examples and references of these marketing concepts used in the Asian context as well as how they are employed in other regions.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780131676619
eBay Product ID (ePID)
95695329
Product Key Features
Publication Name
Marketing: Intro Asian Perspective
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Dimensions
Item Height
100mm
Item Width
100mm
Item Weight
100g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:132265077499
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Item location:
KL, KL, Australia
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