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Public Relations Writing: Form & Style by Doug Newsom, Jim Haynes (Paperback, 20
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eBay item number:132298183927
Item specifics
- Condition
- ISBN
- 9781133307310
- EAN
- 9781133307310
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Public Relations Writing: Form & Style
- Item Height
- 246mm
- Publisher
- Cengage Learning, Inc
- Item Width
- 189mm
- Subject
- Business, Accounting & Vocational: Textbooks & Study Guides, Marketing
- Number of Pages
- 448 Pages
About this product
Product Information
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.
Product Identifiers
Publisher
Cengage Learning, Inc
ISBN-10
1133307310
ISBN-13
9781133307310
eBay Product ID (ePID)
138814989
Product Key Features
Publication Name
Public Relations Writing: Form & Style
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
448 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Additional Product Features
Content Note
Black & White Illustrations
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:132298183927
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