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Consumers, Eric J Arnould, Linda Price, George M Zinkhan, B16

NilesPlace
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US $38.80
ApproximatelyAU $59.60
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Condition:
Very good
“Good condition”
Postage:
US $17.27 (approx. AU $26.53) USPS Priority Mail®.
Located in: Chicago, Illinois, United States
Delivery:
Estimated between Sat, 16 Aug and Wed, 27 Aug to 94104
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No returns accepted.
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     Diners Club

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eBay item number:132332132047
Last updated on 23 Aug, 2024 13:34:31 AESTView all revisionsView all revisions

Item specifics

Condition
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Good condition”
ISBN
9780072537147

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0072537140
ISBN-13
9780072537147
eBay Product ID (ePID)
1873251

Product Key Features

Number of Pages
896 Pages
Publication Name
Consumers
Language
English
Subject
Marketing / General, Consumer Behavior
Publication Year
2003
Type
Textbook
Author
George M. Zinkhan, Linda Price, Eric J. Arnould
Subject Area
Business & Economics
Series
The Mcgraw-Hill/Irwin Series in Marketing
Format
Hardcover

Dimensions

Item Height
1.4 in
Item Weight
63.1 Oz
Item Length
10.2 in
Item Width
8.1 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2002-041065
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/342
Table Of Content
Part 1: An Overview of Consumer Behavior 1Introduction:The World of Consumers 2The Changing World of Consumption 3The Meaning and Nature of Culture 4Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5Consumer Behaviors and Marketing Strategies 6Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15Consumer Attitudes and Decisions 16Acquiring Things Part 5: Postacquistion 17Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse
Synopsis
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
LC Classification Number
HF5415.32.A76 2004

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