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Marketing: An Introduction by Gary Armstrong, Philip Kotler, Marc Oliver Opresni

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Last updated on 18 Sep, 2021 19:23:15 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781292146508
EAN
9781292146508
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing: an Introduction, Global Edition
Item Height
275mm
Author
Philip Kotler, Gary Armstrong, Marc Opresnik
Publisher
Pearson Education Limited
Item Width
215mm
Subject
Marketing
Item Weight
1302g
Number of Pages
672 Pages

About this product

Product Information

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Marketing-An-Introduction-Global-Edition/9781292146508.page#sthash.h3uq9Cf9.dpuf

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292146508
eBay Product ID (ePID)
222281484

Product Key Features

Author
Philip Kotler, Gary Armstrong, Marc Opresnik
Publication Name
Marketing: an Introduction, Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
672 Pages

Dimensions

Item Height
275mm
Item Width
215mm
Item Weight
1302g

Additional Product Features

Title_Author
Gary Armstrong, Marc Opresnik, Philip Kotler
Country/Region of Manufacture
United Kingdom

Item description from the seller

Joined Jun 2014

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