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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Mark,
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Located in: South East, United Kingdom
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eBay item number:133970757644
Item specifics
- Condition
- Title
- Play Bigger: How Rebels and Innovators Create New Categories and
- ISBN
- 9780349411361
- EAN
- 9780349411361
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
- Item Height
- 234mm
- Publisher
- Little, Brown Book Group
- Item Width
- 157mm
- Subject
- Business
- Item Weight
- 334g
- Number of Pages
- 272 Pages
About this product
Product Information
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Product Identifiers
Publisher
Little, Brown Book Group
ISBN-13
9780349411361
eBay Product ID (ePID)
221101150
Product Key Features
Publication Name
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Format
Paperback
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
234mm
Item Width
157mm
Item Weight
334g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:133970757644
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Item location:
South East, United Kingdom
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Postage and handling | To | Service | Delivery*See delivery notes |
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GBP 8.99 (approx. AU $17.23) | United States | Standard postage (Standard Int'l Postage) |
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Great quality books. Great price! Well packed. Exactly as described. Fast dispatch and delivery. Regular e-mails regarding order. Highly recommended seller. Thank you so much.
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- 31 Jan, 2022
Outstanding
Verified purchase: YesCondition: Pre-ownedSold by: startatpage1
- 28 Jul, 2019
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Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08
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