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The Customer Rules 14 Indispensible Irrefutable Indisp by Beemer C Britt
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eBay item number:134221237252
Item specifics
- Condition
- ISBN-13
- 9780071603652
- PublicationDate
- 01-Oct-08
- CategoryBH
- Business/Economics
- Book Title
- The Customer Rules: The 14 Indispensible, Irrefutable, and Indisp
- Title
- The Customer Rules 14 Indispensible Irrefutable Indisp by Beemer
- DescriptionBH
- Whether you run your own company or work for a large corporation,
- BookTitle
- The Customer Rules: The 14 Indispensible, Irrefutable, and Indisp
- UPC
- 9780071603652
- ISBN
- 9780071603652
- EAN
- 9780071603652
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
- Item Height
- 236mm
- Publisher
- Mcgraw-Hill Education-Europe
- Item Width
- 163mm
- Subject
- Marketing
- Item Weight
- 640g
- Number of Pages
- 352 Pages
About this product
Product Information
Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share. A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, The Customer Rules distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important task--providing preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including: Instill the importance of customer service in every employee Use a small-town approach to meeting customers' needs no matter how big your company is Develop a unique identity your customers will seek out Maintain a focus on the customer before, during, and after the sale Success in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson & Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. The Customer Rules gives you the tools you'll need to become the undisputed leader in your industry.
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071603652
eBay Product ID (ePID)
96807491
Product Key Features
Publication Name
The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Height
236mm
Item Width
163mm
Item Weight
640g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:134221237252
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