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A Retailer's Guide Frugal In-Store Promotions How-To Increase by Howard-Johnson

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781441467249
PublicationDate
23-Feb-09
CategoryBH
Business/Economics
Book Title
A Retailer's Guide To Frugal In-Store Promotions: How-To Increase
Title
A Retailer's Guide Frugal In-Store Promotions How-To Increase by
DescriptionBH
Retailers need more than crossed fingers to get and keep customer
BookTitle
A Retailer's Guide To Frugal In-Store Promotions: How-To Increase
UPC
9781441467249
ISBN
9781441467249
EAN
9781441467249
Format
Trade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback
Language
English
Author
Carolyn Howard-Johnson
Publisher
Createspace Independent Publishing Platform
Topic
Sales & Marketing

About this product

Product Information

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and ecomical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

Product Identifiers

Publisher
Createspace Independent Publishing Platform
ISBN-10
1441467246
ISBN-13
9781441467249
eBay Product ID (ePID)
189600188

Product Key Features

Author
Carolyn Howard-Johnson
Format
Trade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback
Language
English
Topic
Sales & Marketing

Additional Product Features

Content Note
Black & White Illustrations
Author Biography
Carolyn Howard-Johnson puts nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into her Survive and Thrive series of books. She consults in the three Ps, publishing, promotion, and publicity, and is the author of the multi award-winning HowToDoItFrugally series of books for writers and several award-winning books of fiction and poetry. Howard-Johnson founded and operated stores ranging from home decor to gifts to antiques and other collectibles. She also owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She has served on the boards of directors of the malls where her stores were located, and on the boards of cooperative catalogs her stores utilized and periodicals like Gift Beat. She also served on the California Gift Show board of directors. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books and in private consultation sessions. She also occasionally teaches seminars in marketing for UCLA Extension and serves as a guest speaker for fellow instructors there. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. Her Web site is: www.HowToDoItFrugally.com. She blogs for retailers at www.frugalretailing.blogspot.com.
Date of Publication
23/02/2009
Country of Publication
United States

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