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Electronic Commerce: Strategies and Models for Business to Busin

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  • (1012975)
GBP 4.67
ApproximatelyAU $9.13
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Good
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eBay item number:134277953131
Last updated on 23 Sep, 2024 03:10:32 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Electronic Commerce: Strategies and Models for Business to Busin
ISBN
9780471720294
EAN
9780471720294
Publication Year
1999
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Electronic Commerce: Strategies and Models for Business-To-Business Trading
Item Height
236 mm
Author
Paul Timmers
Publisher
John Wiley & Sons AND Sons LTD
Subject
Computer Science, Business
Item Weight
530 g
Item Width
158 mm
Number of Pages
288 Pages

About this product

Product Information

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471720294
eBay Product ID (ePID)
90223722

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Electronic Commerce: Strategies and Models for Business-To-Business Trading
Publication Year
1999
Subject
Computer Science, Business
Type
Textbook
Author
Paul Timmers
Format
Hardcover

Dimensions

Item Height
236 mm
Item Weight
530 g
Item Width
158 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Paul Timmers

Item description from the seller

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Value Added Tax number:
  • GB 724 4981 18
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