Picture 1 of 1
Picture 1 of 1
Absolut: Biography of a Bottle, Very Good Condition, Hamilton, Carl, ISBN 158799
GBP 4.05
ApproximatelyAU $7.71
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Located in: Rossendale, United Kingdom
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eBay item number:134433268747
Item specifics
- Condition
- Book Title
- Absolut: Biography of a Bottle
- ISBN
- 9781587991370
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Absolut: Biography of a Bottle
- Item Height
- 218mm
- Publisher
- Cengage Learning, INC International Concepts
- Item Width
- 142mm
- Subject
- Advertising, Business
- Item Weight
- 454g
- Number of Pages
- 288 Pages
About this product
Product Information
While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 100 per cent pure. The ideas behind the campaign should have been credited to the junior guys, not to the high-profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule; it was everything a vodka bottle cannot - must absolutely not - be. The design, however, won the award for the year's best American design and a Madison Avenue ad agency took the credit. The Swedish vodka in the ugly bottle made a chance debut at Studio 54 and became a huge success. Every ad agency involved claimed the triumph for themselves - especially those that initially rejected the winning design. When Vin & Spirits - the state-owned producer of Absolut - discovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to halt its publication. The book, however, became an instant bestseller in Sweden.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781587991370
eBay Product ID (ePID)
88971119
Product Key Features
Publication Name
Absolut: Biography of a Bottle
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2002
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
218mm
Item Width
142mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:134433268747
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e***r (2644)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
w***w (2694)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
a***8 (50)- Feedback left by buyer.
Past 6 months
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. This is a great book (I am familiar with earlier editions) and a must have for those interested in audio recording, to get this edition for a great price was a complete no brainer. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you, WeBuyBooks.
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