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A Contribui??o do Macromarketing para o Ensino de Marketing no Brasil: Podemos m
GBP 10.00
ApproximatelyAU $19.05
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Located in: Rossendale, United Kingdom
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eBay item number:134496521184
Item specifics
- Condition
- Book Title
- A Contribuição do Macromarketing para o Ensino de
- ISBN
- 9786139614431
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- Portuguese
- Publication Name
- A Contribuicao Do Macromarketing Para O Ensino De Marketing No Brasil
- Item Height
- 229mm
- Publisher
- Novas Edicoes Academicas
- Item Width
- 152mm
- Subject
- Management
- Item Weight
- 118g
- Number of Pages
- 72 Pages
About this product
Product Information
A formacao dos estudantes de administracao no Brasil encontra-se focada em aspectos gerenciais do marketing e, por conta disso, gestores parecem incapazes de lidar com a complexidade do sistema de trocas. Em um mundo no qual as vidas das pessoas passam a ser cada vez mais afetadas por mercados torna-se fundamental ampliar a compreensao a respeito da disciplina que trata das relacoes entre mercados e sociedade: o macromarketing. No trabalho que da origem ao livro foram realizadas entrevistas em profundidade com nove professores de marketing de cursos de graduacao em administracao, com o intuito de levantar suas visoes acerca do ensino da disciplina e suas lacunas, seus entendimentos acerca do macromarketing e seus conceitos, assim como as potenciais contribuicoes do macromarketing para a melhoria do ensino do marketing, suas consequencias sociais e uma visada mais critica da disciplina.
Product Identifiers
Publisher
Novas Edicoes Academicas
ISBN-13
9786139614431
eBay Product ID (ePID)
6046685805
Product Key Features
Publication Name
A Contribuicao Do Macromarketing Para O Ensino De Marketing No Brasil
Format
Paperback
Language
Portuguese
Subject
Management
Publication Year
2019
Type
Textbook
Number of Pages
72 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
118g
Additional Product Features
Item description from the seller
Business seller information
Value Added Tax number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:134496521184
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e***r (2644)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
a***8 (50)- Feedback left by buyer.
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. This is a great book (I am familiar with earlier editions) and a must have for those interested in audio recording, to get this edition for a great price was a complete no brainer. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you, WeBuyBooks.
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