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Khalid Saleh Ayat Shukairy Conversion Optimization (Paperback) (US IMPORT)
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Item specifics
- Condition
- Book Title
- Conversion Optimization
- Title
- Conversion Optimization
- Subtitle
- Converting Your Website Visitors into Customers
- ISBN-10
- 1449377564
- EAN
- 9781449377564
- ISBN
- 9781449377564
- Genre
- Business & Finance
- Release Date
- 14/12/2010
- Release Year
- 2010
- Country/Region of Manufacture
- US
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Conversion Optimization
- Publisher
- O'reilly Media, Inc, USA
- Subject
- Marketing, Business
- Number of Pages
- 300 Pages
About this product
Product Information
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses bring customers to the online cash register, Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation. * Walk through the different stages of a sale * Determine what to include on the landing page * Get methods for dealing with different kinds of customers * Learn ways of testing which approaches work * Evaluate which tools matter most in particular contexts
Product Identifiers
Publisher
O'reilly Media, Inc, USA
ISBN-13
9781449377564
eBay Product ID (ePID)
94787879
Product Key Features
Publication Name
Conversion Optimization
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
300 Pages
Additional Product Features
Country/Region of Manufacture
United States
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