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Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Sh
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Brand new
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AU $6.09 International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
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eBay item number:134799653208
Item specifics
- Condition
- ISBN-13
- 9780749480967
- Book Title
- Experiential Marketing
- ISBN
- 9780749480967
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Experiential Marketing: a Practical Guide to Interactive Brand Experiences
- Item Height
- 234 mm
- Publisher
- Kogan Page Ltd
- Subject
- Advertising, Marketing, Business
- Item Weight
- 500 g
- Item Width
- 156 mm
- Number of Pages
- 320 Pages
About this product
Product Information
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749480967
eBay Product ID (ePID)
5046455868
Product Key Features
Number of Pages
320 Pages
Publication Name
Experiential Marketing: a Practical Guide to Interactive Brand Experiences
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
500 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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- c***c (459)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
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Seller feedback (1,461,948)
- c***c (459)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (339)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (335)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!