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Clout: The Art and Science of Influential Web Content (Voices Th

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  • (1012417)
GBP 2.51
ApproximatelyAU $4.91
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eBay item number:134860051204
Last updated on 14 Sep, 2024 15:11:52 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Clout: The Art and Science of Influential Web Content (Voices Th
ISBN
9780321733016
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
Clout: the Art and Science of Influential Web Content
Item Height
229 mm
Author
Colleen Jones
Publisher
Pearson Education (Us)
Subject
Computer Science
Item Weight
380 g
Item Width
179 mm
Number of Pages
240 Pages

About this product

Product Information

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780321733016
eBay Product ID (ePID)
94061898

Product Key Features

Number of Pages
240 Pages
Language
English
Publication Name
Clout: the Art and Science of Influential Web Content
Publication Year
2010
Subject
Computer Science
Type
Textbook
Author
Colleen Jones
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
380 g
Item Width
179 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Colleen Jones

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 724 4981 18
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Chiron_Media_Store

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