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Consumer Behaviour: A European Perspective by Gerrit Antonides (English) Paperba
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- Buy It NowConsumer Behaviour: A European Perspective by Gerrit Antonides (English) Paperba
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eBay item number:134863533663
Item specifics
- Condition
- ISBN-13
- 9780471975137
- Book Title
- Consumer Behaviour
- ISBN
- 9780471975137
- Subject Area
- Consumerism
- Publication Name
- Consumer Behaviour: a European Perspective
- Publisher
- John Wiley & Sons Inc
- Subject
- Marketing
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 241mm
- Item Width
- 170mm
- Item Weight
- 1022g
- Number of Pages
- 642 Pages
About this product
Product Information
Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9780471975137
eBay Product ID (ePID)
91440545
Product Key Features
Subject Area
Consumerism
Publication Name
Consumer Behaviour: a European Perspective
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1998
Type
Textbook
Number of Pages
642 Pages
Dimensions
Item Height
241mm
Item Width
170mm
Item Weight
1022g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:134863533663
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
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