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Richard Bayan More Words That Sell (Paperback) (US IMPORT)
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eBay item number:134889302821
Item specifics
- Condition
- Book Title
- More Words That Sell
- Title
- More Words That Sell
- EAN
- 9780071418539
- ISBN
- 9780071418539
- Genre
- Language & Reference
- Topic
- Business & Finance
- Release Date
- 16/08/2003
- Release Year
- 2003
- Country/Region of Manufacture
- US
- Item Length
- 185mm
- Publication Year
- 2003
- Type
- Thesaurus
- Format
- Paperback
- Language
- English
- Publication Name
- More Words That Sell
- Item Height
- 234mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 185mm
- Subject
- Writing & Reading, Education, Advertising
- Item Weight
- 327g
- Number of Pages
- 176 Pages
About this product
Product Information
A reference for anyone who would like access to key words that make a difference in selling. Like its predecessor, Words That Sell , it is arranged by category, and consists mainly of lists of descriptive words and phrases, plus checklists, quick-reference tips and other features. It also includes special-purpose lists that fall outside of the scope of the first book. These include: power words (for heightening impact); action verbs; positive personal qualities (for selling oneself); negative qualities (for putting down the competition); fine distinctions (closely-related words and their connotations); cliches (to avoid); product colours (appealing alternatives to red, white, blue, yellow and so on); sounds; flavours; smells; textures; and general advertising words that reflect trends in popular culture. The author also covers words and phrases used in niche advertising such as: financial and insurance; subscription/publishing; consumer products; business-to-business; self-improvement; small business services; corporate image; fundraising; technology; youth market; senior market; and collectibles. The impact of Internet advertising is acknowledged with lists of email grabbers , a brief text section on Internet advertising does and don'ts, capsule profiles of Internet advertising media options, a special mini-primer on tailoring one's writing to the Internet, and a list of Internet advertising key words for quick reference.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071418539
eBay Product ID (ePID)
96261770
Product Key Features
Publication Name
More Words That Sell
Format
Paperback
Language
English
Subject
Writing & Reading, Education, Advertising
Publication Year
2003
Type
Thesaurus
Number of Pages
176 Pages
Dimensions
Item Height
234mm
Item Width
185mm
Item Weight
327g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:134889302821
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Most relevant reviews
- 07 Jun, 2012
A Must have if you want to sell anything with writing!
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