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Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
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Located in: Rossendale, United Kingdom
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eBay item number:134913358120
Item specifics
- Condition
- Book Title
- Fashion Retailing: From Managing to Merchandising (Basics Fashion
- Genre
- Textile industries
- ISBN
- 9782940496235
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fashion Retailing: from Managing to Merchandising
- Item Height
- 230mm
- Publisher
- Bloomsbury Publishing
- Item Width
- 160mm
- Subject
- Business
- Item Weight
- 487g
- Number of Pages
- 192 Pages
About this product
Product Information
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9782940496235
eBay Product ID (ePID)
209463015
Product Key Features
Publication Name
Fashion Retailing: from Managing to Merchandising
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
230mm
Item Width
160mm
Item Weight
487g
Additional Product Features
Series Title
Basics Fashion Management
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:134913358120
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Item location:
Rossendale, United Kingdom
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GBP 10.00 (approx. AU $19.20) | United States | Standard postage (Standard Int'l Postage) |
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Seller Feedback (2,412,685)
e***r (2642)- Feedback left by buyer.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
w***w (2684)- Feedback left by buyer.
Past 6 months
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
a***8 (48)- Feedback left by buyer.
Past month
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. This is a great book (I am familiar with earlier editions) and a must have for those interested in audio recording, to get this edition for a great price was a complete no brainer. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you, WeBuyBooks.
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