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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audience
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Located in: Fairview, North Carolina, United States
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eBay item number:135054755262
Item specifics
- Condition
- ISBN
- 9781400211937
- Book Title
- Stories That Stick : the Power of Storytelling to Captivate, Influence, and Transform
- Publisher
- HarperCollins Leadership
- Item Length
- 9.3 in
- Publication Year
- 2019
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
- Item Weight
- 13.8 Oz
- Item Width
- 6.2 in
- Number of Pages
- 240 Pages
About this product
Product Information
A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
Product Identifiers
Publisher
HarperCollins Leadership
ISBN-10
140021193x
ISBN-13
9781400211937
eBay Product ID (ePID)
8038826200
Product Key Features
Book Title
Stories That Stick : the Power of Storytelling to Captivate, Influence, and Transform
Number of Pages
240 Pages
Language
English
Publication Year
2019
Topic
Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.8 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Dewey Edition
23
Reviews
'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick.--Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
Lccn
2018-967126
Target Audience
Trade
Number of Volumes
1 Vol.
Dewey Decimal
658.4/52
Lc Classification Number
Hf5438.25.H344 2019
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:135054755262
Postage and handling
Item location:
Fairview, North Carolina, United States
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| Postage and handling | To | Service | Delivery*See delivery notes |
|---|---|---|---|
| Free postage | United States | Economy postage (USPS Media MailTM) | Free 3 day postage Get it between Wed, 26 Jun and Thu, 27 Jun to 43230 |
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| Will usually post within 1 business day of receiving cleared payment. |
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7***b (387)- Feedback left by buyer.
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item new as described; clean; reasonably priced; a very nice jacket. Item was packaged securely and arrived in perfect condition. Thank you so very much!!
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Received quickly, great price and great quality of the jeans. Sadly, they did not work out for me. But return was easy, super fast refund. Terrific seller. Will save as a favorite seller due to their fast shipping and responses.
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Excellent description and condition. Great communication and fast shipping. Stellar transaction.
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