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CIM Coursebook 08/09 Strategic Marketing Decisions: 2008/09 by Isobel Doole, Robin Lowe (Paperback, 2008)
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The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. The Official CIM Coursebook.
- Buy It NowThe Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 by Robin Lo
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Product Information
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their kwledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.ukProduct Identifiers
PublisherTaylor & Francis Ltd
ISBN-100750689722
ISBN-139780750689724
eBay Product ID (ePID)96784642
Product Key Features
Number of Pages252 Pages
Publication NameOfficial Cim Coursebook : Strategic Marketing Decisions 2008-2009
LanguageEnglish
Publication Year2008
SubjectSales & Marketing
TypeTextbook
AuthorIsobel Doole, Robin Lowe
Subject AreaBusiness & Economics
FormatPaperback
Dimensions
Item Height0.6 in
Item Weight22.4 Oz
Item Length9.6 in
Item Width7.5 in
Height246mm
Width189mm
Weight635g
Additional Product Features
Intended AudienceCollege Audience
Date of Publication22/07/2008
Place of PublicationOxford
Spine15mm
Country of PublicationUnited Kingdom
GenreSales & Marketing
Author BiographyBy Isobel Doole, CIM Senior Examiner for the Strategic Marketing Decisions module, and Principal Lecturer in International Marketing, School of Business and Finance, Sheffield Hallam University.; and Robin Lowe, Principal Lecturer in Marketing, School of Business and Finance, Sheffield Hallam University, UK
ImprintButterworth-Heinemann Ltd
