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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

yorkshire_flipping
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eBay item number:135320611244
Last updated on 24 Jan, 2025 03:53:38 AEDSTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780141016405

About this product

Product Information

A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Product Identifiers

Publisher
Penguin Books LTD
ISBN-13
9780141016405
eBay Product ID (ePID)
92046444

Product Key Features

Number of Pages
160 Pages
Publication Name
Purple Cow: Transform Your Business by Being Remarkable
Language
English
Subject
Management, Marketing, Business
Publication Year
2005
Type
Textbook
Author
Seth Godin
Format
Paperback

Dimensions

Item Height
198 mm
Item Weight
117 g
Item Width
129 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Seth Godin

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yorkshire_flipping

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4.8
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  • by katezartdesigns
    28 Feb, 2019

    Thought provoking

    It’s not a bad book. Makes you think of other outlets for advertising, but doesn’t give direct ideas. A little out of date with facts and figures as it’s an older book, but still a little useful. Take what you can from it,

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08

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