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Nintendo Magic: Winning the Videogame Wars
US $19.91
ApproximatelyAU $30.32
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowNintendo Magic: Winning the Videogame Wars
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Postage:
Free USPS Media MailTM.
Located in: Harrisburg, Pennsylvania, United States
Delivery:
Estimated between Thu, 31 Jul and Wed, 6 Aug to 94104
Returns:
14-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:135507072411
Item specifics
- Condition
- Release Year
- 2010
- ISBN
- 9781934287224
About this product
Product Identifiers
Publisher
Kodansha America, Incorporated
ISBN-10
1934287229
ISBN-13
9781934287224
eBay Product ID (ePID)
63658727
Product Key Features
Book Title
Nintendo Magic: Winning the Videogame Wars
Number of Pages
221 Pages
Language
English
Publication Year
2010
Topic
Marketing / General, Video & Electronic, Management, Strategic Planning
Illustrator
Yes
Genre
Games & Activities, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.4 Oz
Item Length
8.9 in
Item Width
5.7 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-282886
Dewey Edition
22
Dewey Decimal
338.7688748
Synopsis
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software) Enlarging the pie: going after casual gamers (The art of mainstreaming) How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win., In 2006, Nintendo released Wii at the same time as the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES v. PlayStation II outcome of a decade previous. Nintendo Magic is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.
LC Classification Number
HD9993.E454
Item description from the seller
Seller feedback (5,545)
- r***t (99)- Feedback left by buyer.Past monthVerified purchaseOrdered Blu-rays and couldn’t be happier. All arrived in perfect condition—exactly as described, securely packaged, and shipped quickly. Discs and cases looked brand new, like they'd barely been touched. Great seller, great value, and zero issues from start to finish. Would definitely buy from again. Highly recommended!
- a***v (719)- Feedback left by buyer.Past 6 monthsVerified purchaseOutstanding customer service. Exceeded expectations. Unfortunately, package didn't arrive by expected date through no fault of the seller. It was presumably misplaced by the carrier during shipment. Seller proactively issued a full refund and said to "enjoy" the DVD if it is eventually delivered. Not expected, and certainly not necessary, given it wasn't their fault. A stellar vendor who goes the extra mile to ensure their customers are satisfied. Highly recommended!!Pink Floyd - Pulse (#135625367718)
- l***s (75)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book cover didn't match the listing photo, which is a pet peeve of mine, and the book was just shipped in a bag with no additional protection, but the book was in the stated condition, not covered in inventory stickers (like some sellers do), and shipping was fast. Plus the book cover was actually better than the listing photo. Overall I'm happy, but I probably wouldn't purchase from this seller again just because I like to know what my book cover is going to look like.
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