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Sensory Branding: Grundlagen Multisensualer Markenfuhrung by Paul Steiner (Paperback, 2020)
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Grundlagen der Multisensualität. - Grundlagen der Markenführung und der multisensualen Markenführung. - Praxisbeispiele multisensualer Markenführung. - 15 Experteninterviews. Subtitle Grundlagen multisensualer Markenführung.
- Buy It NowSensory Branding: Grundlagen multisensualer Markenf?hrung by Paul Steiner (Germa
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About this product
Product Information
Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berucksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.Product Identifiers
PublisherSpringer Gabler
ISBN-139783658298296
eBay Product ID (ePID)23046438229
Product Key Features
Publication NameSensory Branding: Grundlagen Multisensualer Markenfuhrung
SubjectMarketing, Business
Publication Year2020
TypeTextbook
FormatPaperback
LanguageGerman
AuthorPaul Steiner
Number of Pages312 Pages
Dimensions
Item Height210 mm
Item Weight408 g
Item Width148 mm
Additional Product Features
Country/Region of ManufactureGermany
Title_AuthorPaul Steiner
