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Erfolgsfaktoren von Google AMP und Facebook Instant Articles fur Medienunternehm

Condition:
Brand new
3 available
Breathe easy. Returns accepted.
Postage:
AU $15.16 International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
Delivery:
Estimated between Thu, 31 Jul and Mon, 11 Aug to 94104
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eBay item number:136004138046
Last updated on 17 Jun, 2025 04:24:52 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783668795747
Type
Does not apply
ISBN
9783668795747
Publication Year
2018
Format
Paperback
Language
German
Book Title
Erfolgsfaktoren Von Google Amp Und Facebook Instant Articles Fur Medienunternehmen in Deutschland
Item Height
210 mm
Author
Felix Brandherm
Publisher
GRIN Verlag
Item Width
148 mm
Item Weight
104 g
Number of Pages
70 Pages

About this product

Product Information

Bachelorarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Sonstiges, Note: 2,3, Sprache: Deutsch, Abstract: Die Medienwelt befindet sich in einem standigen Wandel und entwickelt sich schnell weiter. Das Internet wird zum immer beliebteren Massenmedium, denn es ist schnell, multimedial und uberall verfugbar, doch die Schwierigkeit besteht darin, online finanzielle Erloese zu generieren, denn nur wenige Unternehmen haben es geschafft in diesem Umfeld profitabel zu wirtschaften. Diese beiden Zitate fassen die Situation fur Medienunternehmen in Deutschland gut zusammen. Denn Medienunternehmen werden regelmassig herausgefordert sich den Anforderungen, die Grossunternehmen wie Facebook und Google stellen, anzupassen. In Deutschland ist Google die meistgenutzte Suchmaschine und Facebook das meistgenutzt soziale Medium, daher halten sich dort auch viele potenzielle Leser der Nachrichten von Medienunternehmen auf. Um die Leser auf Nachrichtenseiten aufmerksam zu machen gehoeren Google und Facebook zur festen Strategie von Medienunternehmen. Wegen hohen Ladezeit auf Smartphones, hat Facebook mit der Entwicklung von Instant Articles begonnen und Google die Accelerated Mobile Pages (im Folgenden Google AMP genannt) entwickelt. Ziel ist, dass die Nutzer von mobilen Endgeraten auch bei begrenztem Empfang Nachrichten lesen koennen ohne lange Wartezeiten in Kauf nehmen zu mussen bis sich eine Webseite aufgebaut hat. Durch die Komprimierung koennen Webseiten und Nachrichtenartikel bis zu viermal schneller geladen werden, wahrend nur ein Zehntel des bisherigen Datenvolumens benoetigt wird. Google AMP und Facebook Instant Articles haben ausserdem das Ziel, dass mehr Kunden auf die Seiten von Medienunternehmen zugreifen. Aufgrund des standigen Wandels im Online Journalismus, ist es unausweichlich fur Medienunternehmen zu prufen, auf welche Trends sie aufspringen sollen oder welche sie ggf. auslassen koennen, ohne dabei den Anschluss zu verlieren. Einer dieser Trends sind die

Product Identifiers

Publisher
GRIN Verlag
ISBN-13
9783668795747
eBay Product ID (ePID)
6046493555

Product Key Features

Book Title
Erfolgsfaktoren Von Google Amp Und Facebook Instant Articles Fur Medienunternehmen in Deutschland
Format
Paperback
Language
German
Publication Year
2018
Author
Felix Brandherm
Number of Pages
70 Pages

Dimensions

Item Height
210 mm
Item Width
148 mm
Item Weight
104 g

Additional Product Features

Title_Author
Felix Brandherm

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
About this seller

thenilestore

99.1% positive Feedback3.4M items sold

Joined Apr 2004
Usually responds within 24 hours
Great pricing and fantastic customer support. The Nile has you covered.

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage costs
4.9
Postage speed
4.9
Communication
5.0

Seller feedback (1,467,873)

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  • e***e (701)- Feedback left by buyer.
    Past month
    Verified purchase
    Condition: The book is in excellent condition and just as described. Both the cover and pages have neither marks nor creases - each page is in perfect condition. Postage: The book arrived much quicker than anticipated. Packing: The book was solidly packed in a large cardboard-type envelope and securely sealed. Communication: I was sent several updates in regard to the postage, which was great. Overall: I highly recommend this seller and would definitely purchase from them again.
  • 3***e (229)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
  • c***c (463)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    A reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.