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Concise, to the point, and informative. I especially appreciated the section on "Making a business plan." I think that most businesses that fail, or fail to "get off the ground", do so because the managers had no idea of where oh how they were hoping to accomplish the task. I was trying to start something on line, but had no idea of what or how I intended to accomplish this. The business plan showed that I was about to embark on a "trip" that was doomed to fail because of a lack of planning. I came to realize that it is wiser to NOT start the business than to start something that had no chance of making it. Thank you !
Verified purchase: Yes | Condition: Pre-owned
Like the humor, but the author could have been more detailed. A lot of general info, good for extreme newbies. Some good tips.