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Mobile Marketing by Aysegul Toker, Kaan Varnali and Cengiz Yilmaz (2011, Hardcover)

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Product Information

A Blueprint for Mobile Marketing Best Practices "Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional." Malcolm Gladwell "Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read." Serdar Erener, Adman "Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them." Paul Berney, Managing Director Europe, Mobile Marketing Association "The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it." Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already "gone mobile," you need to start now. Yesterday was too late. Written by top researchers at Bogazi i University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future health services, distance learning, emergency services, television, commerce, government services, and more

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071743022
ISBN-13
9780071743020
eBay Product ID (ePID)
109306236

Product Key Features

Book Title
Mobile Marketing
Author
Aysegul Toker, Kaan Varnali, Cengiz Yilmaz
Format
Hardcover
Language
English
Topic
E-Commerce / General (See Also Computers / Electronic Commerce), Marketing / Telemarketing
Publication Year
2011
Genre
Business & Economics
Number of Pages
176 Pages

Dimensions

Item Length
8.7in
Item Height
0.7in
Item Width
5.8in
Item Weight
12.1 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
Acknowledgments; Preface ; Chapter 1. Defining Mobile Marketing; Chapter 2. Unique Value Propositions; Chapter 3. A Consumer Centric Model for Successful Mobile Marketing; Chapter 4. Future of Mobile Marketing; Appendices; Turkish GSM Market; Additional Cases; References; Other Related Scholarly Sources; Related Organizations and their Websites; Glossary; Index
Copyright Date
2011
Lccn
2010-032042
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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Mobile Marketing by Aysegul Toker, Kaan Varnali and Cengiz Yilmaz (2011, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

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Think and Grow Rich by Napoleon Hill (Paperback 2020)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

Wild Food Plants of Australia by Tim Low (1991, Paperback)

Gold Dust Woman The Biography of Stevie Nicks by Davis Stephen 9781250295620

Gold by Haleh Liza Gafori, Rumi (Paperback, 2021)

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