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Type and Image: The Language of Graphic Design by Meggs, Philip B.

by Meggs, Philip B. | PB | Acceptable
US $5.13
ApproximatelyAU $7.47
Condition:
Acceptable
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ... Read moreabout condition
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Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
1 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780471284925
Subject Area
Design
Publication Name
Type and Image : the Language of Graphic Design
Publisher
Wiley & Sons, Incorporated, John
Item Length
10.9 in
Subject
Graphic Arts / Typography, Graphic Arts / General
Publication Year
1992
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.5 in
Author
Philip B. Meggs
Item Weight
27.1 Oz
Item Width
8.5 in
Number of Pages
208 Pages

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471284920
ISBN-13
9780471284925
eBay Product ID (ePID)
635182

Product Key Features

Number of Pages
208 Pages
Language
English
Publication Name
Type and Image : the Language of Graphic Design
Subject
Graphic Arts / Typography, Graphic Arts / General
Publication Year
1992
Type
Textbook
Subject Area
Design
Author
Philip B. Meggs
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
27.1 Oz
Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
741.6
Table Of Content
The Elements of Graphic Design. The Union of Word and Picture. Graphic Space. Graphic Resonance. The Design Process. Epilogue. Notes. Bibliography. Picture Credits. Index.
Synopsis
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design-- sings, symbols, words, pictures, and supporting forms--are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image., This illustrated guide for professional designers and students is filled with successful graphic designs using type and image, revealing the very essence of graphic design. The elements that combine to form a design - signs, symbols, words, pictures and supporting forms - are analyzed and explained. How graphics function as language and the innovative ways that designers combine words and pictures are discussed. After defining design as a problem-solving process, a model for this process is developed and illustrated by actual case histories. While most material about form and meaning in design have a European origin, this volume shows examples by many of America's outstanding graphic designers., Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design sings, symbols, words, pictures, and supporting forms are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.

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Most relevant reviews

  • Good book for design students

    I needed this textbook for one of my graphic design classes, its clearly written and very informative.