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The Art of SEO by Enge, Eric; Spencer, Stephan; Fishkin, Rand

by Enge, Eric; Spencer, Stephan;... | PB | Good
US $5.63
ApproximatelyAU $8.64
Condition:
Good
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ... Read moreabout condition
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Last updated on 26 Jun, 2025 13:10:37 AESTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
The Art of SEO
Weight
1 lbs
Product Group
Book
IsTextBook
Yes
ISBN
0596518862

About this product

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
0596518862
ISBN-13
9780596518868
eBay Product ID (ePID)
73904132

Product Key Features

Number of Pages
608 Pages
Publication Name
Art of Seo : Mastering Search Engine Optimization
Language
English
Subject
Programming Languages / General, E-Commerce / Internet Marketing, Web / Design, Web / Search Engines, Programming Languages / Javascript, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2009
Type
Textbook
Author
Jessie C. Stricchiola, Eric Enge, Rand Fishkin, Stephan Spencer
Subject Area
Computers, Business & Economics
Series
Theory in Practice Ser.
Format
Trade Paperback

Dimensions

Item Height
1.3 in
Item Weight
27.6 Oz
Item Length
9.2 in
Item Width
7 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2010-285771
Dewey Edition
22
TitleLeading
The
Illustrated
Yes
Dewey Decimal
658.8/72
Synopsis
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with an array of effective tactics, from basic to advanced. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides., A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. * Explore the underlying theory behind SEO and how search engines work * Learn the steps you need to prepare for, execute, and evaluate SEO initiatives * Examine a number of advanced strategies and tactics * Understand the intricacies involved in managing complex SEO projects * Learn what's necessary to build a competent SEO team with defined roles * Glimpse the future of search and what lies ahead for the SEO industry, Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior such as new ranking methods involving user engagement and social media with an array of effective tactics, from basic to advanced.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit "www.artofseobook.com" for late-breaking updates, checklists, worksheets, templates, and guides.", Offers guidelines for planning and executing a comprehensive search engine strategy. This book helps you learn the underlying theory behind search engine optimization (SEO), and what makes search engines work. It also helps you become familiar with the steps you need to take to prepare for an SEO effort.
LC Classification Number
HF5418.126.E65 2009

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