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Writing for the Mass Media by James G. Stovall (2011, Trade Paperback,...
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Located in: Houston, Texas, United States
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eBay item number:144065765588
Item specifics
- Condition
- Topic
- Writing
- Subject
- Communication Studies, Media Studies
- ISBN
- 9780205043446
- Subject Area
- Language Arts & Disciplines, Social Science
- Publication Name
- Writing for the Mass Media
- Publisher
- Allyn & Bacon, Incorporated
- Item Length
- 10.9 in
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Features
- Revised
- Item Weight
- 22.9 Oz
- Item Width
- 8.5 in
- Number of Pages
- 360 Pages
About this product
Product Information
Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.
Product Identifiers
Publisher
Allyn & Bacon, Incorporated
ISBN-10
0205043445
ISBN-13
9780205043446
eBay Product ID (ePID)
127419448
Product Key Features
Number of Pages
360 Pages
Language
English
Publication Name
Writing for the Mass Media
Publication Year
2011
Subject
Communication Studies, Media Studies
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
22.9 Oz
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
8
LCCN
2011-023654
Dewey Edition
23
Reviews
"What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results."- Ronald P. Westpheling, George Mason University, "What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results." - Ronald P. Westpheling, George Mason University, "What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results." - Ronald P. Westpheling, George Mason University
Target Audience
College Audience
Dewey Decimal
808.06/6302
Edition Description
Revised Edition
Lc Classification Number
P96.A86s8 2011
Table of Content
Chapter 1. Sit Down and Write What Is Good Writing? Getting Ready to Write Basic Techniques Writing for the Mass Media Professionalism The Changing Media Environment And Finally... Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 2. Basic Tools of Writing Words, Words, Words Grammar Sentences Parts of Speech Common Grammar Problems Punctuation Spelling Writing with Clarity Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 3. Style and the Stylebook Accuracy Clarity Brevity Journalistic Conventions Journalistic Style Stylebooks The Associated Press Stylebook Language Sensitivity Conclusion Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 4. Writing in the Media Environment The News Culture Accuracy Verification and attribution Simplicity Clarity, coherence and context Audience Deadlines Reporting Observation People Records Ethical Behavior Hardware and software Conclusion Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 5. Reporting with Text Headlines The Inverted Pyramid The Lead Paragraph Using Quotations Characteristics of News Stories Summaries Lists Linking Searching for Links Nutshell structure Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 6. Reporting with Images Basic Concepts of Photojournalism The Threes of Photojournalism Writing Cutlines A Word about Accuracy Photojournalism Ethics Reporting with Graphics What a Good Graphic Contains Building a Chart Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 8. Reporting with Audio and Video Sound as a Reporting Tool Writing To Be Heard Recording Audio Writing the Audio/Video News Story Editing Audio Ethics of Editing Audio The Audio Slideshow Telling The Story with Video Shooting the Video Editing Video Conclusion Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 7. Writing for Print Journalism Newspapers and Magazines Today Long Form News Stories Developing the Story Transitions Types of News Stories Editing and Rewriting Writing Feature Stories Characteristics of Feature Writing Parts of a Feature Story Books The Challenge of Writing Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 9. Writing for Broadcast Journalism Television News Selection of News Characteristics of Writing Story Structure Broadcast Copy Preparation Putting Together a Newscast The Extended Interview, the Documentary and the Web Conclusion Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 10. Writing for Web Journalism Characteristics of the Web Journalism Expanded and Accelerated News Websites Blogging (Web Logs) Social Media Twitter Mobile Journalism Demands of the Audience Characteristics of Web Writing Backpack Journalism Lateral Reporting Web Packages Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 11. Writing Advertising Copy A Love--Hate Relationship The Field of Advertising Beginning the Process: Needs and Appeals The Audience The Product The Advertising Situation Copy Platforms Writing the Ad Elements of a Print Ad Writing Advertising for Broadcast The Tools of Broadcast Advertising Commercial Formats Storyboards Web Advertising Other Media Conclusion Points for Consideration and Discussion Further Reading Web Sites Exercises Chapter 12. Writing for Public Relations The Public Relations Process An Organization''s "Publics" The Work of the PR Practitioner Writing News Releases Video News Releases Letters Company Publications Oral Presentations Conclusion Points for Consideration and Discussion Further Reading Web Sites Exercises Appendix A Copy-Editing Symbols Appendix B Grammar and Diagnostic Exams Appendix C Problem Words and Phrases Appendix D Advertising Copy Sheets Glossary Index
Copyright Date
2012
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:144065765588
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Seller would not budge on price of item! Over paid for used item! Other than that shipping and time of arrival was good.
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